C4 launches All 4 to replace 4oD

Channel 4 will launch its rebranded digital platform All 4 to host linear channels, catch-up and on-demand services on 30 March on iPad, iPhone and desktop.

The platform, which will replace the existing platform 4oD, for the first time allows users to stream video from Channel 4 to their mobiles over 3G or 4G.

All 4 also brings an overhauled interface and branding to the digital platform, giving viewers three primary categories of video to choose from: On Demand, Now and On Soon.

Keith Underwood, director of strategy and technology, said: “All 4 builds on a heritage of pioneering digital innovation at Channel 4. Back in 2006, Channel 4 became the first broadcaster in the world to offer long-form TV content on-demand with the launch of our 4oD service. Now, the replacement of 4oD with All 4 embodies our strategy of providing a wider range of increasingly personalised digital services to registered users.

“This launch is the first release in a major transformation programme which will serve to consolidate our digital services and transform our relationship with viewers.”

To use All 4 viewers will have to register with an account which Channel 4 says will provide a more personalised viewing experience.

Initially, All 4 will only be available on iOS and through a web browser, but Channel 4 says that the service will eventually launch across all the platforms that 4oD currently occupies, including Android, set-top box and smart TV platforms.

DTG Staff  |  27.03.2015

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