BARB hybrid audience test, Binge on iPlayer drama, Spectral Edge helps colour-blind viewers: DTG daily news September 9th 2015

BARB releases first hybrid viewing figures

British TV audience monitor BARB has released the first beta-test data from Project Dovetail, its programme to create a hybrid of traditional TV viewing panels and device-based measurements.

The TV Player Report shows only on-demand viewing, 353.3 million minutes logged in its first week and a new metric—'average programme streams'- which records the average number of devices watching across the duration of a show.

iPlayer to adapt to the binge-watching age

A boost in BBC drama budgets will support a shift to providing full series to iPlayer for viewers to 'binge watch' as viewing habits change.

Director-general Tony Hall said the BBC will experiment with issuing 'bigger and bolder series' in one go, producing more drama following a successful trial of issuing Peter Kay’s entire BBC1 sitcom Car Share online before it was broadcast.

Spectral Edge's 'Phusion' to help colour-blind watch TV

IBC2015 visitors will be able to see a demonstration of a colour-remixing technology from Spectral Vision which makes video easier to watch for colour-blind viewers without reducing it to pure greys.

The Eyeteq system reduces three RGB colours to two through a process called 'Phusion', and has now been added to the STMicroelectronics’ ‘Cannes’ chipset for integration with set-top boxes.

Image: BARB

DTG Staff  |  08.09.2015

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