Smartzer has pitched its way to the Gold Award at the IBC Grand Final of the DTG Television Innovation Awards 2015.
Our judges gave the Silver Award to TV App Agency and the Bronze Award to GoHDR in a closely-fought battle at the Amsterdam RAI on Sunday.
The DTG Television Innovation Awards is an annual search for the best UK-based start-ups and SMEs delivering new ideas and products into the digital media technology industry.
Motive Television, Twocashew Live screens and Parabola completed the line-up of finalists, who in July won the opportunity to exhibit on the DTG stand at IBC2015, from September 11th-15th.
Smartzer is a interactive video shopping experience, founded by Karoline Gross in 2012, accessible online, through portable devices or smart TV, which overlays smart elements on top of video so that any video can become a retail event.
Gross said: "The endorsement of someone like the DTG can help us open doors to big companies, and that is such a very big thing for us.
"The competition has been a really good experience for us, and it makes a big difference being able to be here at IBC and demo on the stand instead of just being a visitor and going around stands trying to explain what you're doing.
"For small start-ups you can only go to conferences if you have sponsorship from someone like UKTI, but to get a stand is ridiculously expensive for a start-up, and even then it's not as good as being here like this with someone like the DTG, that people in the industry already know about."
The judging panel for the IBC Grand Final was David Crawford, Conference Executive Producer at IBC; Ahmed Kotb, Head of Information & Communication at IET; John Davies, Director Technology & Partnerships at UKTI; Prinyar Boon, Director Systems Architecture, Broadcast at Dolby; and Anthony Smith-Chaigneau, Senior Director Product Marketing at Nagra.
The judges visited the six finalists on the DTG stand to discuss their products, and the final saw a representative from each company make a three-minute pitch without slides or other assistance, followed by two minutes if questions from the judges.
Crawford said: "There were six great innovations and three brilliant ones, and the judges' decision on the winner was a hotly contested environment, but in the end Smartzer was a unanimous winner.
"It was a very clear presentation, they had thought through their business case, protected the most exciting bits of their intellectual property and got their strategy nicely bundled up."
The DTG Television Innovation Awards 2015 were sponsored by UK Trade and Investment, in association with the KTN and IBC.
Following their recognition at IBC, the winners were invited to address a meeting of the UK section of SMPTE (the Society of Motion Picture & Television Engineers).
DTG Staff | 13.09.2015