ITV synchronises broadcast with digital, 4k TV market penetration to hit 23% in 2016 : DTG daily news November 27th 2015

ITV to synchronise digital audiences with broadcast by harnessing viewing behaviour

ITV is taking steps to bring the world of marketing and broadcast television even closer, by utilising a service called Ad Sync +. Sales division ITV Commercial announced a partnership with RadiumOne to introduce this digital marketing tool to the market.

By analysing viewing behaviour, advertisers will be able to find and target audiences based on how they share content and engage with programming. The platform will provide over 30 billion sharing events per month.

“RadiumOne’s deep understanding of cross platform ad solutions and their unique lens on audiences through sharing data makes them the perfect partner to help us deliver further value to our advertisers across multiple platforms.” Said Simon Daglish, Deputy Managing Director at ITV Commercial.

4k TVs set to hit 23% market penetration in 2016

Global shipments of 4k TVs in 2016 are predicted to total 220 million sets, say WitsView, a division of TrendForce.

This is an increase of 1.85% year-on-year, with South Korea-based Samsung and LG Electronics maintaining the top two spots in the market. Despite the increase, consumer spending is expected to remain weak, affected by currency fluctuations and the uneven global economic recovery.

OLED and curved-screen LCD panels will play a large part in the high-end market in 2016, with industry giants Samsung and LG each backing a different technology. LG is developing OLED while Samsung is focusing on curved-screen LCD panels.

DTG Staff  |  27.11.2015

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