TiVo reveals TV content dominates, Amazon Prime brings in 20 VOD partners, and piracy prevention more important than ever: DTG daily news December 9th 2015

TiVo reveals TV content dominates across generations

TiVo has released its Third Annual Millennial Video Entertainment Survey, revealing that Millennials engage with TV shows more than any other type of video content.

While they might not be watching directly from a paid TV provider, 73% of Millennials are regularly watching network and cable shows. Older generations had virtually the same stats as well, with 75% of GenX, Baby Boomers and the Silent generation also regularly watching TV.

One stat that separates the Millennials is that they use streaming services more frequently than other groups, with 61% regularly streaming, compared with only 51% of GenX and 39% of Baby Boomers.

Chris Alner presented on ‘Millennials & the evolution of viewing habits’ at the HbbTV Symposium yesterday, which the DTG is hosting. Follow the conversation on Twitter using #hbbtvsymposium.

Amazon brings cable VOD services to Prime

Amazon has just launched a new initiative called the Streaming Partners Program, which allows Prime members to subscribe to additional VOD services through their Prime membership.

The Streaming Partners Program allows consumers access to their favourite video content,

normally only available as a standalone product, without managing a lot of separate apps. The add-on style subscription is available through the Amazon video app on Android, iOS, Kindle Fire, Roku, Fire TV and others.

Close to 20 partners have joined the program, with big names like Showtime, Starz and the Lifetime Movie Club alongside more niche VOD providers such as Ring TV Boxing and IndieFlix.

Piracy prevention more important than ever

ABI Research has revealed the true impact of piracy in their new market study 'Pay TV and OTT Piracy Prevention Services'.

The report covers the effect of piracy on content owners and how to both prevent piracy and consumer fraud. It focuses on the lucrative sectors of live sports, television series and films. Sports have always been at a high risk of piracy due to the high cost of licensing rights.

“Due to the rise in accessibility of ultra HD and 4K, pirated content is generally of higher quality than years prior,” says Shelli Bernard, research analyst at ABI Research. “Because consumers may no longer be able to readily differentiate the legality of their downloaded content, content owners need to remain on guard, relying on piracy prevention technologies to continuously monitor for, and gather evidence of, uploaded pirated content.”

DTG Staff  |  09.12.2015

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