TalkTalk TV gets boost, TV Everywhere grows, and the BBC gets emotional with audiences : DTG daily news 21st December 2015

TalkTalk gets boost from ex-MTG exec

TalkTalk have recently given their television team a boost with the addition of Aleks Habdank as chief operating officer (COO) for TV. Habdank, previously COO emerging markets at MTG, will be responsible for commercial proposition and strategic relationships at TalkTalk.

TalkTalk have been heavily investing into TV over the last 12 months, acquiring pay-as-you-go digital movie and TV service Blinkbox and bringing in top level talent such as former Amazon Instant Video director Joe Eldridge, as TV engineering director.

Over 50% of viewers in pay-TV homes use TV Everywhere services

New research firm GfK has revealed some interesting stats in its TV Everywhere 2015 report. Despite the fact that some services have been found to be struggling to build a mainstream awareness, TV Everywhere is still growing particularly among Gen Y and Gen X.

- 53% of pay-TV homes watch TV on a PC, mobile device or TV set (up 10% on 2012 figures)

- 42% of pay-TV households use TV everywhere offerings from signal providers

- 46% of pay-TV households have used TV network services

Young adult consumers are the largest demographic of mobile TV sites and apps (inc. smart TV apps), two to four times higher than their older peers.

One of the main drivers to the growth of TV Everywhere is the mass availability of mobile devices, despite the fact that only a quarter of consumers aged 13-64 having heard the term ‘TV Everywhere’.

“Consumer education continues to be a critical missing piece of the puzzle for TV everywhere,” commented David Tice, SVP in media and entertainment at GfK. “With a notable proportion of people in pay-TV homes already using TVE, greater awareness and understanding of the services could drive even higher adoption. Greater success of TV everywhere could help pay-TV services stave off becoming ‘dumb’ broadband pipes, and also assist TV networks in maintaining their status as the original aggregators of high-quality video content.”

BBC uses CrowdEmotion to find out what TV audiences really feel

BBC Worldwide, the BBC’s main commercial arm, and global panel provider Lightspeed GMI, have won the MRS Award for Advertising & Media Research at the annual MRS Awards ceremony.

The audience research project, conducted by emotion intelligence platform CrowdEmotion, was recognised, for its innovative aim and results. In this case, it was to read how TV audiences emotionally responded to video content, by using CrowdEmotion’s unique facial processing platform.

Over the course of one week, 4,500 people viewed trailers for BBC shows while being monitored via webcam, which allowed their facial expressions to be recorded and analysed. This data was then cross-referenced with their answers from an online survey about the video content they had just watched.

“Working with organisations like BBC Worldwide to help them better understand audiences is at the heart of what we do,” said Matt Celuszak, CEO of CrowdEmotion. “Broadcasters are in a constant high-stakes situation where the currency is audience engagement. With our unique platform, we allow them to quantify that engagement to better the understanding for their storytellers.”

DTG Staff  |  21.12.2015

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