83% of consumers regularly watch on-demand video content
Limelight Networks, digital content delivery specialists in the US, UK Canada and Australia, have revealed new data into the online viewing habits of consumers in their semi-annual “The State of Online Video” report.
More than 83% of consumers regularly watch on-demand video, an increase of 4 per cent since April 2015. The number of consumers watching four or more hours of on-demand video a week has increased from 30 per cent to 36 per cent since April 2015.
One of the biggest deciding factors on whether consumers watch on-demand content is the streaming quality of the video.
“The world of online video is anything but predictable,” said Jason Thibeault, senior director of marketing at Limelight. “Even in the few months between our April and December studies, we have seen a significant shift in how people choose to consume content. Organisations trying to take advantage of this changing landscape – from traditional broadcast to online video – must keep in mind how easily things shift as operational and business flexibility is paramount to achieving success.”
Ultra HD Forum swells membership
The Ultra HD Forum has grown significantly since IBC, with 15 new members signing up, including Broadcom, DirecTV, TNO, Marvell, Sky, Unified Streaming, Fox, Sigma Designs, Sky PerfecTV and Communicare Digital. This brings the total membership to over 45 members.
One of the first goals of the forum was to define guidelines that will aid operators in deploying next-gen UHD services with integrated High Dynamic Range in 2016. The current guidelines are being reviewed with an aim to be published by NAB’16.
The next Ultra HD Forum member meeting will take place on January 5th and will discuss topics such as ATSC 3.0 testing, next-gen audio and backward compatibility.
1 in 5 Americans use pirated content websites
While online piracy seems like a problem that isn’t going away anytime soon, new research from the Digital Citizens Alliance (DCA) might offer a solution. Many internet users freely acknowledge that they knowingly visit content theft websites, despite claiming not to know the risk that these sites can pose.
In addition to free movies, TV shows and music, content theft websites can also expose users to viruses and malware which can do everything from performing identity theft to raiding bank accounts. 82 per cent of internet users responded to the survey saying they would avoid piracy websites if they knew the true risk.
- 53 per cent of Americans aged 18-29 admit to visiting content theft sites (almost 3x as much as the overall population)
- 70 per cent said that they knew these websites illegally offered content
- 13 per cent said they knew it was “wrong” but were unsure of the legality
- 63 per cent said that potential exposure to malware and viruses would make them avoid the sites altogether
“One of the best weapons against hackers and malware peddlers is public awareness. It’s imperative that Internet safety and consumer protection groups raise public awareness about the risks Internet users face,” added DCA’s Tom Galvin. “And federal agencies such as the Federal Trade Commission play a vital role in ensuring that the public is well educated so we can protect our family’s computers.”
Image: Wikimedia Commons
DTG Staff | 22.12.2015