Western Europe ready to embrace 4K
Park Associates revealed some interesting facts about 4K adoption at CES 2016. Their recent European consumer survey indicates that 17 per cent of broadband households in prominent western European countries are planning a flat-panel TV in the coming year. Of this number, over 50 per cent of those surveyed in UK, France, Germany and Spain think that 4K is an important feature to purchase.
A further 54% are buying in anticipation that more 4K content will be available in the future. French households are the most willing to pay a premium price for a premium 4K picture quality.
“European broadcasters like BBC and France Télévisions have been innovative in incorporating digital services to reach the public, so a spike in 4K set ownership could drive broadcasters to invest in new 4K media technologies,” said Glenn Hower, Research Analyst, Parks Associates. “The entry of Netflix, Amazon, and other major players have created a crowded OTT market in Europe, and 4K could become a differentiator that broadcasters and media companies can use to attract viewers and even paying subscribers. It is never too early to plan for the 2018 World Cup.”
Multichannel success for UK video in 2015
2015 was a fantastic year for UK video. It went multichannel, with the uptake of digital video services surpassing previously predicted year-on-year uplift sales (30.3 per cent vs 30 per cent).
It was also a great year for consumer entertainment technology, with the market growing to £2.24 billion, up 1.5 per cent. The majority of consumers prefer to own content (57%) as opposed to renting or streaming it (43%).
Of owned content, DVD and Blu-Ray sold nearly 119.6 million copies and represented 48 per cent of the total market value.
The world's first 8K HDR TV has arrived: The LG UH9800
Officially announced at CES 2016, the LG UH9800 is a 98” super UHD TV, and the world’s first production-ready 8K model.
The IPS panel means that LG’s new TV will be able to display the next generation Rec 2020 (or BT.2020) as well as 125% of the old Rec 709 colour standard.
Other key features include the addition of webOS 3.0 and the new Super MHL connection, which can deliver 8K content via a wired connection.
There isn’t much information available on timings or price, but industry experts predict prices rising to six figures.
DTG Staff | 06.01.2016