Netflix conquers the world
As far as big announcements at CES 2016 go, Reed Hastings, Co-founder and CEO of Netflix, just made one of the biggest yet: Netflix is going global.
The streaming TV service will now be broadcast simultaneously to more than 130 countries all over the world.
“Today you are witnessing the birth of a new global Internet TV network,” said Hastings. “With this launch, consumers around the world — from Singapore to St. Petersburg, from San Francisco to Sao Paulo — will be able to enjoy TV shows and movies simultaneously — no more waiting. With the help of the Internet, we are putting power in consumers’ hands to watch whenever, wherever and on whatever device.”
Netflix has added a range of new languages to the 17 it already supports, including Arabic, Simplified and Traditional Chinese and, Korean.
Where do people actually watch TV?
The days of the couch potato are numbered, according to new research sponsored by Rovi Corporation. Of the pay-TV and over-the-top content subscribers from the US, Europe, and Asia, 60 per cent said they stream content while on the go (in cars or public transport. A further 29 per cent view content while at work.
The survey revealed some cultural viewing differences too, such as Chinese viewers being slightly more inclined to stream alone while sitting at the kitchen table.
“Given the revelations from the first two study phases of just how tightly bonded viewers are with their entertainment, it comes as no surprise that the practice of watching TV and streaming content has liberated viewers from having to spend hours on the couch,” said Michael Hawkey senior vice president and general manager of discovery, Rovi. “It stands to reason that new trends in entertainment discovery and consumption have as much to do with the prevalence of smart mobile devices as it does with the explosion of new and compelling content and service platforms. Watching shows on-the-go also means viewers have less time to find programs they might like, which makes Rovi’s entertainment discovery solutions that much more valuable. At work and on the road, viewers want immediate, resonant guidance on the entertainment that will keep them engaged.”
New MD for Virgin Media's TV3
Pat Kiely is the new managing director of TV3. With 20 years experience in Irish media and coming from a position as commercial director for the commercial channel, Kiely is uniquely suited to take this role.
“I am delighted to appoint Pat as the Managing Director of TV3 and to the Virgin Media Ireland board,” Tony Hanway, CEO of Virgin Media Ireland said in a statement. “Pat is a very experienced leader in Television with a wealth of commercial experience. I am convinced that under Pat’s dynamic leadership TV3 is well positioned for continued growth and development.”
While the appointment still needs to be approved by the Broadcasting Authority of Ireland, Kiely had this to say: “Having been part of the TV3 story since launch, I am both thrilled and honoured to take on this role. TV3 is, without doubt, one of the biggest success stories in recent Irish media and I look forward to building on this. I am particularly excited to take up this position as we enter a new era for the business under our new owners Virgin Media and as part of the Liberty Global family. TV3 is an incredible business with a fantastic team. I look forward to leading this team to even greater success in the future.”
Virgin Media acquired TV3 on the 7th of December last year.
DTG Staff | 07.01.2016