It can be difficult for consumers to understand the varied range of entertainment technology available to them, which is why the UHD Alliance was initially established. This inter-industry group has been responsible for not only promoting the benefits of Ultra HD technology but also making it more visible to consumers.
The latest in this drive has been the unveiling of a new customer-facing logo to identify devices, content and services capable of delivering Ultra HD. The Ultra HD Premium logo is to be solely used for products and content that meet strict performance metrics for resolution, high dynamic range, peak luminance, black levels and wide colour gamut.
Although most 4k TVs currently on sale will not meet the specification, a number of 2016 models announced at CES will use the logo. The DTG UK UHD Forum has been working on this for a while, engaging with manufacturers, broadcasters and retailers to solve the problem of Ultra HD messaging to consumers. This is why we set up the uhdready.co.uk website, which allows manufacturers to input the capabilities of their TVs, and which could include this logo in the future.
This website allows retailers to simply match services with compatible products, which ensures that consumers know exactly what a device is capable of before they get it home.
DTG Staff | 08.01.2016