LG and Freeview are set to join forces in 1H of 2016, with the launch of Freeview Play enabled LG Smart TVs.
The pairing will combine the award-winning webOS platform and catch up services with consumer-friendly features like a backwards EPG.
Freeview Play gives users access to catch-up services from the BBC, ITV, Channel 4 and Channel 5, as well as additional on-demand and live television, and additional services coming 2016. This suite of content will combine with LG’s comprehensive webOS service and existing content partnerships, which includes NOW TV, Netflix, Amazon, and Google Play.
Andrew Mackay, COO LG Electronics UK and Nordics, said: “We recognise that as part of our efforts to deliver the best overall premium viewing experience we need to offer our customer’s choice; the choice to watch what they want when they want it. We’re delighted to partner with Freeview Play as it enables LG to offer customers the best content, the best user experience and the best displays, culminating in a supreme overall viewing experience.”
Guy North, Managing Director of Freeview, said: “We believe that Freeview Play is set to be the new normal way of watching TV and I’m really pleased to welcome LG on board as a partner. Sales of Freeview Play TVs and set-top boxes have already shown sharp increases since launch, with our accompanying advertising campaign making millions of consumers aware of the benefits the service can offer them. I look forward to the platform continuing to grow throughout 2016.”
DTG Staff | 08.01.2016