Will millennials end traditional TV?
Millennials are the demographic that everyone is always talking about. L.E.K Consulting, a global strategy consultancy, is the latest to comment. Millennials show a preference to new media channels and prefer internet-based OTT services like Amazon Prime and Netflix.
This means they spend roughly half as much time as non-millennials do on everything from watching recorded TV, to watching on an actual TV set. Millennials trust new broadcasters more, which is why free online video channels like YouTube attract 45 per cent of millennials daily.
“In this increasingly ‘on demand’ world, the quality of content will be more important than ever before. The race is already on; a good illustration of the new dynamic being the very high level of investment in original content by Netflix and Amazon. Said Martin Pilkinton, Head of L.E.K’s European Media, Entertainment and Technology practice, “We can expect to see further entrants into the OTT market, especially to serve specialist interests, such as individual sports, ethnic markets and specific demographics such as children. And it’s likely that some ‘filler’ free-to-air and pay TV channels will disappear as people are able to see what they really want, when they want it. There is also a large untapped market opportunity for media content owners to develop live events around their brands.”
Streaming in cars set to get high-speed boost
Streaming video for bored passengers and restless children in cars has been something utilised by drivers with smartphones for some time now but always limited by irregular signals and data charges. That’s set to change, with Toyota and Kymeta Corp’s new satellite antenna for cars.
Unveiled this week at the Detroit Motor Show, the antenna is capable of owning data at 50 megabits a second and is likely to exceed the gigabit per second threshold within a few years.
The current prototype has a number of six-sided receivers built into its roof, which means they don’t need to be directly pointed at a satellite to receive data.
“Satellite connectivity can best address the capacity, coverage and security concerns of conventional solutions to car connectivity. Better yet, these assets are available now. We don’t have to wait 10 years for a next generation cellular network to be invented and deployed,” said Dr. Nathan Kundtz, Chief Executive Officer of Kymeta. “This will be crucial because five years from now, every car that comes off a production line should be connected. In fact, we should stop calling it the ‘connected car’, and just call it ‘the car’ because this is the future of automotive.”
Year of the Gigabit
Global business advisors Deloitte published its 16th edition of Global Media Trends, and in it was the prediction that the number of Gigabit per second broadband connections will increase tenfold by the end of the year.
In the last three-quarters of 2015, demand for the Gigabit per second connection saw the number of tariffs on offer rising from 80 to 150. 10 million subscribers currently use the services, however, a total of 250 million non-subscribers are on the same networks – but don’t subscribe to Gigabit per second broadband.
It is expected that there will be around 600 million subscribers on Gigabit networks by 2020.
DTG Staff | 13.01.2016