IMF could change everything
Interoperable Master Format (IMF) is here and the experts are saying it’s capable of changing everything.
All major releases of popular content need to be produced in a lot of different formats, to be deployed on multiple platforms in an international marketplace. This creates a massive data requirement, which needs to be handled. A smash hit like ‘Frozen’ could be translated into as many as 35,000 different formats, which is why Netflix, a pioneer of modern digital content requires all UHD and 4K productions to be submitted in the IMF format.
An XML-based IMF file is a package that houses everything required in a content project, including:
- Source video
- Production audio
- Meta data
Any other onscreen materials are also included. A Composition Playlist tells the system how to assemble all of the parts while an Output Profile dictates how it should be played out.
The widespread use of the IMF format could standardise content production for all releases. With 15TB of data required for an average 4K major release, it’s easy to see how IMF could make the process of content mastering and deployment easier.
Ofcom gains two new board members
Bill Emmott and Ben Verwaayen have been appointed for a four-year position on the Ofcom board, as of the 1st of January 2015
Bill Emmott is a journalist and editor and spent 26 years at the Economist, 13 of which were as Editor-in-Chief and main Board Director. He is also a documentary filmmaker and has authored a number of non-fiction books.
Ben Verwaayen has ben running major telecoms, tech and media companies in both executive and non-executive roles for 30 years’. He’s currently holding Board positions at Akamai in the US and mobile operator Bharti Airtel in India. In addition to this Ben is a former Chef Executive of BT, PN in the Netherlands and Alcatel-Lucent. He will also be chairing Ofcom’s Content Board.
Original concepts reinvigorates TV and web content
Over 8,500 new TV and SVoD programme concepts came to life in 2015, across 44 countries. The results, as reported by NOTA, Eurodata TV Worldwide’s tracking service, also showed that over half of the new programmes were original, with a lot of local content.
New series (40 per cent) were the most popular, followed by factual (37 per cent) and entertainment (23 per cent).
India, China, Nigeria, Russia, Egypt and Turkey were shown to have developed a significantly higher amount of original, local series while new types of entertainment are taking off in Japan, South Korea and the United States.
DTG Staff | 17.01.2016