MPs say BT should be forced to sell Openreach, Sky buys into £7 million ad-tech firm, and Rear-seat entertainment only possible with fast connectivity : January 26th 2016

MPs say BT should be forced to sell Openreach

A report, called back by 121 cross-party MPs has said that BT should be forced to sell UK’s leading broadband provider. Poor performance is cited as a leading cause.

Ex-Tory chairman Grant Shapps said that BT’s Openreach service hadn’t done enough to extend superfast broadband services to the UK, despite £1.7 billion of government funding.

The report, titled ‘Broadbad’, also stated that a sell-off would increase competition.

The British Infrastructure Group published the report, in which it suggested that 400,000 SME companies were currently without superfast broadband and that more than five million people were receiving unacceptable download speeds.

Sky buys into £7 million ad-tech firm

Sky has invested a total of £7 million in DataXu, an advertising technology firm.

The ad-tech firm helps to better engage with customers by partnering with advertisers and media agencies. It has significant experience with programmatic advertising and data-led planning and trading of ads. It will be working closely with Sky’s sales division, Sky Media. It will help to extend the reach of SkyAdVance, Sky Media’s multiplatform ad service.

DataXu, an American company, currently works with Ford, Lexus and Universal.

Rear-seat entertainment only possible with fast connectivity

A survey covering consumer attitudes toward rear-seat entertainment systems has been released by the In-Vehicle UX (IVX) group, part of advisory firm Strategy Analytics.

The findings suggest that interest and willingness to pay for the rear-seat entertainment systems is stronger in younger and middle age groups and low across all others. Tablet docking and video streaming were particular areas of interest.

Those surveyed were in the US, the UK and China, and the demographic responses were consistent across regions.

Connectivity options is a leading factor in consumer’s buying choices.“OEMs must consider the inclusion of reliable and fast on-board connectivity a ‘must-have’ in future models for a variety of reasons, and the increased usage of streaming media for rear-seat entertainment is certainly one of them.” Said Derek Viita, Senior Analyst and report author.

“Providing options for streaming video would be a driver for adoption of in-vehicle Wi-Fi hotspot solutions. However, much of this adoption would come from a misunderstanding of the capabilities of in-vehicle Wi-Fi and the cost and data limits imposed on the consumer. When consumers generally hear ‘Wi-Fi’ or ‘Wi-Fi’ hotspot they envision either public Wi-Fi or at home Wi-Fi without data limits. Unfortunately, within the car this is not the case,” he went on to say.

“In the US, current Wi-Fi options (e.g. through OnStar) are more costly than having the consumer increase their data limit through their wireless carrier,” added Chris Schreiner, Director IVX. “Furthermore, data limits on in-vehicle Wi-Fi would not support consistent usage of streaming video, as only a few hours of usage per month would use up all allotted data. OEMs need to better align in-vehicle Wi-Fi options with likely usage patterns in order to take advantage of this consumer preference toward streaming video content.”

DTG Staff  |  25.01.2016

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