BBC Three reveals content strategy pre-switchover
At a preview event to showcase the reinvented BBC Three, the broadcaster revealed two new platforms and a whole lot of new content.
The Best Of is set to launch next month and brings together short form films with longer, traditional style programming, with the intent of providing discerning audiences with a deeper and richer experience.
The Daily Drop is a mobile content platform, that’s set to go into beta this week. “The plan is to over time publish compelling, shareable content throughout the day,” said BBC Three controller Damian Kavanagh.
“We’re reinventing our offer for young people, but I want to be clear that this is just the start. We will iterate, refine, adapt and I ask that you guys come on this adventure with us. Some things won’t work, but we have the capability to change tack very, very quickly; this is what’s most exciting about the new BBC3,” said Kavanagh.
He made a point of reassuring the audience that BBC Three will remain strong in its commitment to “funding, finding and nurturing” new talent and ideas. “We have a brilliant track record on BBC3 for making purposeful content that resonates with people, and we will build on this.”
BBC director general, Tony Hall, praised the steps being taken by BBC Three:
“We’re the first broadcaster in the world to work out what it’s going to be like in an on-demand world,” said Hall. “No TV channel has ever done this before. This is new and let’s be clear, it’s also risky, but risky in a way that it should be risky – if we don’t take risks, who is going to?”
Kids prefer online to TV viewing
The 2016 Childwise Monitor Report has revealed that UK children are now spending more time viewing online media than TV viewing.
Tablet ownership has also spiked, up 50 per cent year on year. Two in three (67 per cent) of children now own a device.
YouTube is the most popular viewing platform for all entertainment, be it music, games TV, instruction or advice. Half of all children use the site every single day.
Some of the most popular types of accessed content include music videos (58 per cent) and funny videos (52 per cent). 1/3 watch other types of content include gaming videos, vlogs, TV and how-to videos.
The Childwise Monitor is an annual report that analyses the media consumption, purchasing habits and key behaviour of almost 2,000 5-16-year-olds.
“Growing access to the internet at any time and in any place, and a blurring of television content across channels and devices brings a landmark change in behaviour this year. TV viewing has been redefined,” said Simon Leggett, Research Director from Childwise.
“Children are now seeking out the content of their choice. They still find traditional TV programmes engaging but are increasingly watching them online and on-demand or binge watching box sets.”
Creative industries bring £84bn a year into the UK
The UK’s creative industries are worth a record £84.1 billion, say figures released by the government.
Films, music, video games, crafts and publishing have all contributed to driving the UK economy into recovery. The creative sector is growing at almost twice the rate of the wider economy, generating near £10 million per hour.
“Growing at almost twice the rate of the wider economy and worth a staggering £84 billion a year, our Creative Industries are well and truly thriving and we are determined to ensure its continued growth and success.” said Minister for Culture Ed Vaizey.
DTG Staff | 26.01.2016