SES fully supportive of 5G deployment in Europe, Marketers leveraging their TV Ad plans and IMG expands its international distribution : DTG Daily News February 24th

SES fully supportive of 5G deployment in Europe

During Mobile World Congress, SES announced that they are fully committed to the quick deployment of 5G. As a founding member of the 5G-PPP (Public Private Partnership), SES contributed to the 5G PPP whitepaper "5G Empowering Vertical Industries", presenting 5G networks as a key enabler for a wide range of industries, particularly automotive, transportation, healthcare, energy, manufacturing and media and entertainment.

SES continue to promote satellite as a vital element for a global, profitable and inclusive 5G deployment. With such a tremendous growth of data required, a combination of terrestrial and satellite wireless technologies are required. In particular, satellite will allow a seamless extension of 5G services over sea, in the air and to more remote locations.

“5G must be a seamless integration of different network technologies,” said Karim Michel Sabbagh, President and CEO of SES. “No single technology will be able to cope with the data challenges that networks are facing. Only a smart combination of infrastructure will be able to meet the constantly growing demand. Satellite plays a significant role in video broadcasting, trunking, backhauling and communications on the move, and also in complementing terrestrial broadband. Thanks to the combination of our GEO satellites and O3b’s MEO satellites, which provides wide coverage and low latency, SES is able to deliver high bandwidth to users. This will be an essential advantage for the 5G networks.”

Marketers leveraging their TV Ad plans

Videology, one of the world’s leading video advertising platforms, released figures showing that marketers are leveraging their TV advertising plans to inform their digital video ad buys.

Analysis of the data shows, that in the fourth quarter the number of US video campaigns using TV audience data to target with digital video increased 114 percent YOY. By combining hard data and behavioural data, marketers are able to strengthen their TV spend to reach viewers across all devices.

“As the siloes between TV and video continue to break down, advertisers are utilizing the unique attributes of each to bring additional value to the mix. A big part of this is the use of data to provide deeper insights into consumer targeting and consumption, which we saw in this analysis,” said Scott Ferber, Chairman and CEO, Videology. “The big win in this area is to connect these insights across both TV and video, and that’s exactly what we can achieve through our direct integration with Nielsen. The ability to provide bi-lateral insights across digital and TV is changing the game for advertisers and driving exceptional efficiencies. This is one trend that we can expect to grow big time.”

IMG expands its international distribution

IMG, the UK's largest independent production company, have announced plans to expand its international distribution strategy following hire of former MGM chief Gary Marenzi.

Previously president of MGM's worldwide television group and president of international television at Paramount Pictures, Marenzi will become IMG's first head of entertainment sales and partnerships.

Ioris Francini, president of IMG Media, said: “IMG is uniquely positioned to handle our clients’ global sales needs across all forms of content. We are proud of our recent successes, and see a tremendous growth opportunity for high-quality scripted and non-scripted entertainment programming.”

DTG Staff  |  24.02.2016

Previous story  |  Next story