Online video continues to thrive
Hub Entertainment Research recently released—Non-Traditional TV—a study focusing on the impressive reach and impact of online-only video content.
Online video offers viewers vast amounts of content, in highly targeted genres and bite-sized formats making it easy to watch on the go.
- 76% of viewers watch online content every week, and 53% of 16-24-year-olds watch it every day.
- The average online video viewer spends more than 8 hours a week watching this type of content.
- Among Millennials (18-34), the impact is even greater: 46% say they’re watching less TV because of online video viewing.
“Online video serves up entertainment and information in ways that directly address viewers’ needs,” said Peter Fondulas, principal at Hub and one of the authors of the study. “And in three areas in particular, consumers feel online video does a better job than traditional TV: shorter formats, more inventive treatments, and genres that are micro-targeted to match interests.”
Sky Vision signs development agreement with indie
Merman, co-founded by Catastrophe's Sharon Horgan, has signed a development deal with Sky Vision, a three-scripted development arrangement, giving it the option to distribute these shows globally.
Kylie Munnich, Sky Vision’s director of drama and comedy said: “Merman is a creative force to be reckoned with. Its high-quality scripts attract some of the industry’s leading names and we’re excited to be working with them on future projects.”
Managing director Mountford added: “Sky Vision offers a vast amount of international knowledge and we have no doubt the scripts we collaborate on will benefit hugely from Sky Vision’s distribution expertise and backing.”
DTG Staff | 29.02.2016