Local TV to get a boost, Verizon and Hearst join to target the millennial audience and BBC iPlayer & BBC iPlayer Radio release January figures : DTG Daily News March 3rd

Local TV to get a boost

Digital UK has announced that local TV channels across the UK are being offered a more prominent position on the Freeview TV Guide.

Following the transition of BBC Three to online only, local services in Scotland and Wales, will have the opportunity to move from channel 23 to channel 8, and local services in England and Northern Ireland will be eligible to move from channel 8 to channel 7.

Jonathan Thompson, Chief Executive of Digital UK, said: ‘The decision to move BBC Three online has opened up the opportunity to improve the prominence of local TV on Freeview across the UK. We will now work with the BBC, STV and local channel providers to make these changes as smoothly as possible.’

Changes are due to take place in April, and viewers may need to retune their TV or box.

Verizon and Hearst join to target the millennial audience

A new venture from Verizon and Hearst, will see the two develop digital programming specifically targeting the mobile millennial audience. As consumer behaviour and preference continue to change, there's a rapid drive towards new video consumption models.

The duo will combine Verizon's technology and Hearst's digital video content and production capabilities to develop two new channels to be distributed across go90, AOL and other platforms.

“Verizon Hearst Media Partners represents the next step in the development of our media strategy, which is focused on disruption that is occurring in digital media, content distribution and ad tech, and involves building a video platform for digitisation, formatting, delivery and commerce,” said Brian Angiolet, Verizon’s senior vice president of consumer product and marketing.

BBC iPlayer & BBC iPlayer Radio release January figures

January figures have been released for BBC iPlayer and BBC iPlayer Radio, which received a total of 315 million requests. This represents a 2% increase on December figures, with an increase across all devices, particularly mobile.

The one-off Sherlock episode, The Abominable Bride was the most popular TV title in January, delivering over 2.3 million requests.

As listeners returned to their regular patterns after Christmas, radio requests increased by 15% from December to January.

DTG Staff  |  04.03.2016

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