BBC aims to save £800m, Amazon's Fire TV welcomes ITV Hub and All 4 and TV vs digital ad spend predictions : DTG Daily News March 9th

BBC aims to save £800m

Tony Hall, Director general at the BBC, has revealed that they need to make more savings than previously agreed, cutting £800m from its budget by 2022.

At the Enders Analysis and Deloitte Media conference, Hall accused drama and sport for their growing costs in addition to the £150m shortfall left by the iPlayer loophole.

The BBC previously set out to make £700m of savings in order to meet targets set out in their the funding deal last year, however due to rising costs this has increased to £800m, equivalent to 23% of the BBC's total annual budget.

Explaining that just 8% of the BBC's £3.7bn income went on overheads, he added that even if they were to let go all of the senior staff, this would only deliver 6% of the required savings, and so will be looking for much larger savings elsewhere.

Amazon's Fire TV welcomes ITV Hub and All 4

The free on-demand catch-up services, ITV Hub and All 4, are now available on Amazon Fire TV. This means the Fire TV now offers all the UK's major broadcasters catch-up services—including the BBC, ITV, Channel 4 and Channel 5.

“With BBC iPlayer, ITV Hub, All 4 and My5, every single UK customer with a Fire TV or Fire TV Stick now has access to all of the UK’s most popular catch-up services,” said Jorrit Van der Meulen, Vice President, Amazon Devices EU. “Add these to Amazon Video, Prime Video, Netflix, UKTV Play, YouTube.com, Vevo, Curzon Home Cinema and many more, and it’s clear that Fire TV customers can enjoy access to a vast and growing range of content. Whether its bingeing on the latest series, watching a film, playing games or catching up with a favourite show, Fire TV customers can do it all—and we’re adding more channels, apps and games every day."

TV vs digital ad spend predictions

According to eMarketer's latest ad spending forecast, next year will reach new milestones as digital surpasses TV for the first time. In 2017, it's predicted that TV ad spending will total $72.01 billion (35.8% of total media spend), while total digital ad spending will reach $77.37 billion (38.4% of total media spend).

Despite this shift in allocation, TV ad spending is still expected to continue to grow in the long term, by at least 2% a year.

“We still expect positive growth for TV ad spend, driven by political advertising and the summer Olympics,” said eMarketer senior forecasting analyst Martín Utreras. “However, we see more ad dollars flowing to digital as a way of optimising spending in what may be a challenging economic year.”

DTG Staff  |  09.03.2016

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