VR investment reaches $1.1bn in two months, Sky confirm partnership with Vice Media and Over a third of UK adults subscribe to VOD services : DTG Daily News March 10th

VR investment reaches $1.1bn in two months

Investment in Virtual Reality and Augmented Reality already reached $1.1 billion this year, in just two months. It's the first time that investment in this technology has reached the billion dollar mark in any year, showing unbelievable growth compared to the $700 million invested throughout 2015.

Quarter-on-quarter, investment is up an incredible 20% already, ignoring the fact that there's still 4 weeks left in Q1.

A total of $120 billion revenue is forecast from the industry by 2020, from solutions/services, hardware, advertising/marketing, distribution, video, peripherals, apps and games.

Sky confirm partnership with Vice Media

Sky have confirmed a new deal with Vice Media, offering Viceland, a new channel from Vice, to all Sky and NOW TV customers when it launches later this year in the UK and Ireland.

The channel is to be programmed, developed and produced entirely in-house by Vice Media's creative team, and means that for selected series, Sky and NOW TV customers will have exclusive on-demand access to the first episode 24 hours ahead of the first live airing.

Shane Smith, Vice co-founder and CEO said: “This is the biggest move yet in our long love affair with our British and Irish audience. Viceland is going to give them a whole new way to experience Vice content—on their own televisions, around the clock. And partnering with Sky gives us their deep expertise in the market, and the ability to reach over 10 million households across the UK and Ireland."

Over a third of UK adults subscribe to VOD services

According to a study by Mediatel, over a third of UK adults have a paid subscription to video-on-demand services such as Amazon Prime or Netflix.

The study analysed the media habits of over 2,000 adults for three months at the end of December 2015, and suggests that VOD services have increased in popularity due to their wide availability on smart-TVs.

“Unsurprisingly, the growth of Netflix has been particularly strong on platforms where it has been made easily available,” the report stated. “The TV screen is increasingly the screen of choice for viewing subscription services. The tablet is the only other screen on which there has been any growth in the consumption of SVoD.”

DTG Staff  |  10.03.2016

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