Red Bull outlines plans for TV venture, Virgin Media partners with Endemol Shine International and Channel 4 feeling frustrated at being left in “limbo” : DTG Daily News March 11th

Red Bull outlines plans for TV venture

Global energy drink brand, Red Bull, has appointed two senior British TV producers to push their commissioning venture.

Red Bull have already been working with UK producers, researching entertainment and factual formats to sit alongside their existing extreme sports and exploration content. With recent hires including former Maverick chief executive Jim Sayer and ex-Bullseye managing director Ed Crick, the team will work alongside teams in the US and Austria to programme a global network expected to launch later this year.

This follows Vice’s launch of Viceland on Sky, and marks a shift of digital companies exploring the linear landscape.

Virgin Media partners with Endemol Shine International

Virgin Media have agreed a deal with Endemol Shine International to bring exclusive content to its UK TV customers. The exclusive licensing deal will mean that from 1st April, Virgin Media customers will be able to watch the first two series of hit US show Kingdom on demand.

David Bouchier, Chief Digital Entertainment Officer at Virgin Media said: “We want to bring our customers something distinctive which they won’t otherwise see on British TV. Kingdom ticks all of these boxes and I know our customers are going to love it. We’ve got huge plans for Virgin TV this year and there’s no better way to start than with a Kingdom-sized roundhouse kick.”

Channel 4 feeling frustrated at being left in limbo

Chief executive, David Abraham, raised his concerns over the dangers over the privatisation for Channel 4, branding it a “solution in search of a problem.”

Speaking at the Enders Analysis Media and Telecoms conference this week he said “We have engaged with the government in this process, we have provided information and we are waiting to hear what the government intends to do. We’re in a state of suspended anticipation and I’m concerned about the possibility that we will be left hanging indefinitely. After six months of questions in parliament, rumours and leaks, we should soon begin to consider the effect of prolonged uncertainty on our staff, our business partners and our advertising clients.”

Abraham continued to claim that despite the government's concerns, Channel 4 is operating healthily due to its current model.

DTG Staff  |  11.03.2016

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