Sky is leading technological innovation in the UK
Speaking at the SES Satellite Monitor event in London yesterday, Andrew Neil predicted that Sky's new premium level pay-TV service—Sky Q—will be the push for Ultra HD TV the market needs.
Noting that Sky was still leading technological innovation in the UK, with its entry-level OTT service NOW TV, the mid-tier HD service and now the new premium service Sky Q with its Ultra HD-ready platform for when their UHD service launches later this year.
“It’s going to be the most comprehensive UHD service. It’ll be the ‘kick-start’ that UHD needs. There’s been a kind of confusion in the market place about UHD TV which I still think is the next big thing,” he explained. “I think the Sky Q box is going to be the development that concentrates consumer attention on UHD TV.”
SES in 317m homes
Latest figures revealed at the SES Satellite Monitor event yesterday, state that SES is now in 317 million homes worldwide and HD content has tripled in Europe over the last five years.
The number of HD channels distributed by SES currently stands at 2,200 globally compared to 5,000 SD channels and the company expect to see more than the 30 Ultra-HD channels predicted by Ofcom.
Portable devices make up 46% of all online viewing
A recent report from Ooyala, Q4 2015 Global Video Index, shows the total number of programmatic transactions have increased by an incredible 160% since Q3 2015.
Tablets and mobile phones now account for 46% of all online viewing across the globe, up 34% YOY. The full report shows that viewing behaviours are continuing to shift, and the advertising industry need to follow as online content becomes core to business success for broadcasters, brands and agencies.
In addition to growth of viewing on portable devices, the report shows that long-form viewing is continuing to grow on connected TVs, growing 74% in 2015. This shows viewers are more likely to watch long-form content on larger screens as connected devices.
“The analysis from the recent Video Index shows the convergence of multiple factors in the market – from regional mobile adoption, consumer behaviours on specific devices and buying preferences between publishers and their advertisers – and gives a macro view of new trends in the industry,” said Chief Executive Officer of Ooyala, Ramesh Srinivasan. “Quarter after quarter, the opportunity to build more lucrative and successful businesses with video becomes clearer as mobile-first strategies continue to grow in importance.”
DTG Staff | 16.03.2016