Amazon Fire TV welcomes TVPlayer Plus, Sky MD expands role to cover expanding business and Adobe Primetime enhances TV personalisation : DTG Daily News : March 23rd

Amazon Fire TV welcomes TVPlayer Plus

TVPlayer Plus is now available on Amazon Fire TV, bringing the total offering of channels to 75 at a low-cost subscription of only £4.99 a month. Viewers can now sign up for 19 premium channels, and a live and catch-up TV service.

The move follows the successful launch of the live streaming app on Amazon Fire in October 2015. Now their top-selling range, Amazon Fire also comes with support for 4K Ultra HD, voice search , Advanced Streaming and Prediction (ASAP) and x-Ray for Movies and TV Shows.

“TVPlayer is one of Amazon Fire TV’s most popular Entertainment apps. It has proved to be extremely popular with Fire TV customers since it launched in the UK and has received a further boom in the number of users since the launch of Fire TV Stick and pre-Christmas,” noted Lewis Arthur, Operations Director of TVPlayer. “We are extremely excited about the launch of TVPlayer Plus on Amazon Fire TV, which offers a broad range of premium content for such an affordable price to Amazon Fire TV users.”

Sky MD expands role to cover expanding business

Sky have confirmed that Andrew Griffith, Group Chief Financial Officer and MD, Commercial Businesses, will expand his job role to cover the growing business. He will add Group Chief Operating Officer on top of his existing responsibilities to support the increasing complexity of Sky’s business.

Since joining Sky in 1999, Griffith has held a number of senior finance roles, and has been their CFO and an Executive Director since 2008.

Adobe Primetime enhances TV personalisation

Adobe have revealed a new offering with Adobe Primetime to help drive audience acquisition, engagement and monetisation across all screens and platforms. The digital experience specialists recognised viewers desire to view content in alternative ways, and so developed this end-to-end solution.

Adobe Primetime offers more personalised TV and ad experiences directly to a consumers mobile, laptop, and connected devices such as Apple TV, Sony, PlayStation, Roku and Microsoft Xbox. By Integrating Adobe’s digital marketing tools, service providers will be able to sell subscription and OTT services with more personalised content and advertising.

“TV networks and pay-TV providers are eager to capitalise on OTT, but need a comprehensive platform to effectively acquire, engage and monetise viewers,” said Jeremy Helfand, vice president, Adobe Primetime. “By integrating Adobe’s advertising, analytics, data management, ad campaign and personalisation engines with the video playback, ad insertion and DRM capabilities of Adobe Primetime, media companies are transforming their businesses with more personalised and engaging viewing experiences across screens.”

DTG Staff  |  23.03.2016

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