Netflix release data saver feature
Netflix are expecting to launch a new data saver feature for mobile apps sometime in the next few months. The feature will give users more control over their data usage when streaming on mobiles, giving them the option to stream more video on a small data plan or increase the quality if they have a larger data plan.
Anne Squeo from Netflix explains “We believe restrictive data caps are bad for consumers and the Internet in general, creating a dilemma for those who increasingly rely on their mobile devices for entertainment, work and more. So in an effort to protect our members from overage charges when they exceed mobile data caps, our default bitrate for viewing over mobile networks has been capped globally at 600 kilobits per second. It’s about striking a balance that ensures a good streaming experience while avoiding unplanned fines from mobile providers,”
ITV hub to use Yospace
ITV will begin working with Yospace, welcoming Dynamic Advertisement Insertion across live channels on the ITV hub.
Initially launched for ITV's coverage of the RBS 6 Nations Rugby Tournament, the system allows ads to be replaced in a way that keeps the consistent viewability of ITV's live channels when watched online. Set to feature across a number of live events, it will be accessible to over 11 million registered users.
Paul Kanareck, ITV’s Director of Online, said: “Yospace is the recognised expert in server-side ad insertion and this partnership highlights our commitment to live channels, with live streaming already accounting for over 30 per cent of the ITV Hub’s total online streaming.”
785 UHD channels via satellite
According to NSR's UltraHD via Satellite, 3rd Edition report, 2016 will see a huge roll-out of Ultra HD channels via satellite, The report forecasts over 785 Ultra HD channels by 2025, where satellite capacity required to carry the new channels will increase annual leasing revenues to $280 million.
The report explains, that by next year almost all regions worldwide will have Ultra HD channels available, and even developing regions will see content by the end of the decade. This coincides with the plunging costs of 4K TV sets and increasing demand for new content.
“Given the exponential increases we’ve seen on 4K TV shipments, introducing Ultra HD channels and packages is a key strategy to retain and grow pay TV subscriber bases in an increasingly competitive environment. Additionally, this is a vital competitive response to OTT platforms’ ever-expanding online content catalogues,” explained Alan Crisp, NSR Analyst and report author. “While in the short term DTH, Cable TV and IPTV platforms will offer Ultra HD for ‘free’ with existing premium channel bundles, longer term Ultra HD will achieve higher revenue streams generated by increasing ARPUs and subscriber levels.”
DTG Staff | 30.03.2016