BBC3's initial ratings revealed
The first insight into how well BBC3 is performing as an online-only channel has been revealed.
Since launching on 17th February 2016, the top-five shows include; Thirteen, Cuckoo, Sex in Strange Places, Live and Death Row and Murdered By My Father. Suggesting that the brand mission to appeal to the younger audiences is beginning to show.
BBC3 controller, Damian Kavanagh explains that shows like Thirteen and Cuckoo have “had real impact with young people” and that online engagement has “exceeded our expectations.”
Sky to stream on Facebook Live
Sky’s digital director, Lucien Bowater, has confirmed that they will begin streaming a range of news and sport content through Facebook Live in the coming months.
Bowater says that Sky will offer a behind-the-scenes insight at a number of sporting events and breaking news stories and explains that “We’ve already been experimenting with it, and the results have been impressive. In less than 24 hours since its release, more than 100,000 people viewed Michael Atherton’s exclusive interview with Freddie Flintoff and Kumar Sangakkara at the T20 World Cup. In news, similar numbers watched Mark Stone’s live report on the migrant crisis in Calais,”
YouTube continues to lead UK streaming
As the continual battle for dominating UK streaming goes on, YouTube are still miles ahead of Netflix, Amazon Prime Instant Video and other SVoD services.
Netflix subscriptions have increased by 37% over 2015, bringing their total to 5.2 million and surpassing fixed-line telco’s such as Sky, Virgin Media, BT and TalkTalk. Amazon Prime Instant Video is expected to grow significantly with the addition of Jeremy Clarkson's new motoring show.
However, YouTube remains the leader with 35 million unique monthly users in the UK, the majority of which being millennials.
DTG Staff | 08.04.2016