Global digital TV to reach 98.3% of households, YouTube launches spacial audio for on-demand YouTube videos, 4K TV sales to hit 140m by 2020 and Sky & Sony sign movie deal : DTG Daily News April 19th

Global digital TV to reach 98.3% of households

According to the latest Digital TV World Household Forecasts report, the number of digital TV homes will increase from 1.08 billion in 2010 to 2021 to 1.67 billion.

Meaning that global digital TV penetration will reach 98.3% of households by 2021, with 98 countries being completely digital.

The most saturated country expected to be China with 453 million digital homes, followed by India with 80 million digital homes and then the US—the three countries accounting for 46.2% of the global total by 2021.

YouTube launches spacial audio for on-demand YouTube videos

YouTube says that spacial audio for on-demand YouTube videos now means that creators can do more to bring fans directly into their world.

Neal Mohan, Chief Product Officer said: "Just as watching a concert in 360 degrees can give you an unmatched immersive experience, spatial audio allows you to listen along as you do in real life, where depth, distance and intensity all play a role."

4K TV sales to hit 140m by 2020

Shipments of 4k UHD TV sets totalled 32 million units in 2015, making up 14% of total sets sold. Latest research from Futuresource Consulting state that this will rise to almost 140 million by 2020, by which point the 4K shipments are expected to take 52% of the market.

“4K UHD and OLED are expected to grow strongly in the remainder of the decade,” said David Tett, Market Analyst at Futuresource. “These technologies will help to restore value in the worldwide TV market as average selling prices are expected to increase over the next few years.”

Sky & Sony sign movie deal

A new European movie deal between Sony Pictures Television and Sky will enable the pay-TV operator to launch all new and future Sony films across the UK, Ireland, Germany, Austria and Italy.

It will also cover UHD versions in addition to library titles including the Spider-Man franchise, Lawrence of Arabia, Philadelphia, Men in Black and the Karate Kid.

“Along with our investments in entertainment, sport and the arts, major agreements like this help meet our commitment to provide our customers with exclusive, world-class films and programmes and the very best TV experience,” said Sky Managing Director of Content Gary Davey.

DTG Staff  |  19.04.2016

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