The DTG kicked-off IBC 2016 with a DTG Dinner to debate how we can best invigorate our Industry while bringing together traditional and new forms of digital media consumption. C-level executives from across the industry and value chain joined us on the eve of the show at The Dylan Hotel overlooking the Keizersgracht canal. DTG experts outlined the issues which need to be addressed as well as the timelines we're all working to, and everyone enjoyed a very productive session which will be reflected in our DTG Initiatives moving forward.
At the show
Our senior team could be seen around the RAI through the show as they enjoyed the glorious sunshine at IBC this year and plenty of meetings with DTG Members to discuss new Initiatives. As usual, the DTG was involved in the Technical Paper Committee - a cornerstone of the IBC Conference - while our outgoing CTO Simon Gauntlett was delighted to chair a Paper Session on 360° video covering all aspects from the challenges of storytelling to the technical options for delivery on Saturday, before checking in his mobile to be the first in the queue for the inspiring Ang Lee session of Monday, which he described as: "Incredible! A real step in demonstrating high frame rate cinema to create unparalleled realism of the content."
Peter Sellar, Associate Director, Broadcast said of the show: "HDR was in every TV I saw, and VR was prominent in the Future Zone. The HackFest was a great initiative with so many similarities to our DTG Plugfests, while IP was the big theme of the show with plenty of discussion on how it will impact the industry."
Ranjeet Kaur, Head of Testing said: "We saw so many people this year, it was great to catch up with DTG Members and chat through what areas they are keen for us to cover. Also very good to see so many start-ups involved in the show, and lots of innovation. IP was the prevalent discussion this year."
The DTG also helped close IBC 2016 with our CEO Richard Lindsay-Davies joining the panel to discuss the key trends coming out of this year's show.
In summarising, Richard said: "VR and AR are here to stay - and they are not the new 3D. IP has come of age and is democratising TV and distribution, and although some have their eye on an all IP vision; the sweet spot for both business and the consumer is a more radical use of hybrid. As IP comes of age, it's going to become more democratic. We have to remember not everyone looks at things through the TV lens, and we should never forget the 'C' word in all of this - the Consumer."
DTG Staff | 19.09.2016