Deloitte have released their Global Mobile Consumer Survey 2016: UK Cut reporting that we are now entering an era of peak smartphone penetration. In the sixth edition of this publication, key findings included:
- Almost half of 18-24 year olds check their phone in the middle of the night.
- 27% of smartphones include a fingerprint reader, of which 76% are used.
- Connected home devices still haven’t taken off, with just 2% of adults owning smart lights and smart appliances.
- As of mid-2016, almost half of UK adults had access to at least one type of connected entertainment product.
- 4G adoption has more than doubled in the last year, from 25% to 54%.
- 31% of smartphone users make no traditional voice calls in a given week. This contrasts with a quarter in 2015, and just 4% in 2012.
- The majority of survey participants have downloaded 20 or fewer apps.
- By mid-2016, almost two-thirds of UK adults had access to a tablet, but penetration growth had slowed down.
DTG Staff | 03.10.2016