Freeview announced earlier this week that sales of Freeview Play TVs and set-top boxes have surpassed one million.
Launched in late 2015, Freeview Play brings UK consumers a seamless combination of live, catch-up and on demand content all in one place for no monthly cost.
Freeview Play TVs now account for one in three (34%) of smart HD TVs sold in the UK. Freeview Play is already supported by over 20 leading brands making it the most widely adopted service by manufacturers for catch-up TV in the UK, with further major announcements and product developments scheduled for this year.
Guy North, Managing Director of Freeview said, “I’m delighted that we have reached this major sales milestone so early in Freeview Play’s lifespan. This achievement is a testament to all our many partners whom I’d like to thank for their outstanding support. With new content, manufacturer and product enhancement announcements on the horizon, Freeview Play is on track to becoming the new normal way viewers access TV.”
The 2017 Freeview Play specification includes optional support for Ultra HD (4K) and HDR content for programmes delivered via broadband.
Peter Sellar, Associate Director, Broadcast at the DTG said, "Reaching this significant milestone is great news for Freeview Play and for ensuring the continued strength of DTT, vital to viewers across the UK. With D-Book ensuring interoperability for all Freeview HD and Freeview Play products, and with the new HbbTV requirements to support interactive services on both platforms now included in D-Book 9, we look forward to working with DUK in the future to ensure its continuing success"
DTG Staff | 01.03.2017