ITV, Channel 4 and Sky unite to champion TV advertising

The advertising heads of the UK's three commercial broadcasters give their first joint interview to Campaign in which they address competition from tech giants.

The trio gave an impassioned defence of TV’s ability to build brands and insisted there is no other medium that can reach as many 16 to 24s despite a drop in youth viewing.

ITV currently holds approximately 45% of the UK's TV ad market and Channel 4 and Sky each around 27%.

DTG Staff  |  07.02.2018

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