BBC Distribution Policy Consultation

The BBC launched a consultation on Monday 12th February 2018 seeking feedback on its draft Distribution Policy, which will govern how its services are made available to the public to watch, listen or use, including the conditions it sets for distribution via third parties.

The draft policy sets out seven conditions that form the basis under which the BBC will distribute its UK public services:

(a) Prominence—the placement of BBC content and services relative to those of other providers should be in line with audience needs and expectations

(b) Editorial Control—the BBC retains editorial control of its content and its placement

(c) Branding and Attribution—users should be able to easily identify which content on a platform is provided by the BBC

(d) Quality—users should be able to enjoy a high quality experience of BBC content and services

(e) Data—the BBC should have access to data about the usage of its services

(f) Free Access—users should incur no incremental cost to access BBC content and services

(g) Value for Money—arrangements should maximise cost-effectiveness of distribution to the licence fee payer

The BBC will require each of these seven conditions to be met, but will consider each case on its individual merits and compliance may be a matter of degree.

The public consultation is open until 9th April 2018.

DTG Staff  |  12.02.2018

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