Tuesday 13th February is World Radio Day 2018. This will be the fifth year radio has been celebrated by UNESCO who said in a statement:
"Radio is the mass media reaching the widest audience in the world. It is also recognised as a powerful communication tool and a low cost medium. Radio is specifically suited to reach remote communities and vulnerable people: the illiterate, the disabled, women, youth and the poor, while offering a platform to intervene in the public debate, irrespective of people’s educational level. Furthermore, radio has a strong and specific role in emergency communication and disaster relief. There is also a changing face to radio services which, in the present times of media convergence, are taking up new technological forms, such as broadband, mobiles and tablets. However, it is said that up to a billion people still do not have access to radio today."
Alex Buchan, Head of Wireless Technologies shared these radio facts:
Latest RAJAR figures show 49.9% of all radio listening in the UK is now on digital platform
50% is the last aspect of Government criteria to consider a digital switchover. The others have already been met: National DAB coverage equivalent to FM and local DAB reaching 90% of the population.
There are now 42 National DAB stations in the UK compared to only 8 on FM.
BBC National DAB now covers 47000km of the UK road networks
There have been Cumulative DAB/DAB+ receiver sales of almost 34m in the UK which equates to a household DAB/DAB+ reach of 60%.
87% of new cars are now sold with DAB as standard
Norway is the first country in the world to carry out a digital radio switchover, completed in January 2018.
The Digital Tick Mark has been in operation in the UK since 2014, and provides assurance to consumers that radios are future ready and are approved products.
DTG Testing is one of only two test houses worldwide that is accredited to carry out Digital Radio Tick Mark testing and are an active participant in developing the tick mark specification.
The tick mark specification has progressed from being UK-only to being a European ETSI specification with a number of countries planning to launch their own tick mark scheme such as Belgium, Italy and Netherlands.
DTG Staff | 13.02.2018