BBC Taster—Augmented Reality

BBC Taster is a space which enables the BBC to publish innovative forms of online content.

The BBC has commissioned a brief for 'storytelling in AR' to explore how a story can be brought to life in AR and to examine what could make an AR experience more immersive and memorable than a TV experience.

The BBC has licensed an AR platform and is seeking to develop compelling ideas for innovative AR content aimed at an audience of UK under-35s which will ‘make me think, make me laugh or give me a voice'.

Pieces should be innovative, creative and distinctive, reflecting/representing the diverse communities of the UK and, of course, be in keeping with the BBC’s brand values and public purposes.

The submission deadline for this brief is Wednesday 28th February 2018.

DTG Staff  |  16.02.2018

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