Over 55 bingewatching

Research from Ampere Analytics shows that although over-55s remain staunch supporters of linear television, they are now waking up to binge viewing through SVOD platforms.

Ampere Director, Richard Broughton said: "It’s long been held that an ageing population offers a ready audience for broadcast TV, but our analysis shows that it’s time for a reality check. Subscription video-on-demand services like Netflix and Amazon are not exclusively for the younger viewer, they are just taking longer to convince 55- to 64-year olds of the value of a paid-for TV content subscription.”

DTG Staff  |  16.03.2018

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