The BBC has cancelled its planned FM radio switch off with concerns that not enough listeners have made the switch to Digital Audio Broadcast (DAB) radios.
Bob Shennan Director, Radio and Music, BBC, BBC told the Radiodays Europe conference in Vienna that the BBC opposes a forced switch-off of FM broadcasts, arguing instead for a 'hybrid' future: "We all once thought that DAB was the only future of radio, but audiences want choice. We now know DAB is important, but is only a part of the story, along with FM and IP. We need to do more before we consider a switchover in the UK, and for that to be genuinely audience-led. For now, we believe audiences are best served by a mixed economy. Radio is also better served by a mixed economy."
Shennan also urged commercial broadcasters to collaborate on initiatives to ensure that radio remains relevant in an era of 5G connectivity as Ofcom's spectrum auction gets underway, saying: "How can radio make the most of this technology? Or more pressing still, how can we protect the critical radio space in cars, where we need to work with suppliers to ensure that radio thrives as part of the connected dashboard?"
DTG Staff | 19.03.2018