PVR demand boosts Amstrad

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Strong sales of digital set-top boxes over Christmas helped boost Amstrad half-year revenues to £63.5, up from £29.5m in the six months to December 31, 2003. Half-year pre-tax profits doubled to £14.2m.

Amstrad chairman Sir Alan Sugar said the "exceptional" rise in turnover reflected "significant" sales of personal video recorders (PVRs) to BSkyB, and digital set-top boxes to Sky Italia. Neither products were sold in the previous half-year.

"The industry is now well into the digital revolution and the transition from analogue consumer products is rapidly gaining momentum," said Sugar.

"For Amstrad we see the sacred treasures of our business as being advanced telephony and digital gateways into the home such as PVR and more importantly the transition away from

the VCR to read-write DVD technology. The company intends to invest in development in these exciting new areas to lay a solid foundation for the future."

Lovelacemedia  |  18.02.2005

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