US cable provider Cox Communications is to launch interactive television (iTV) in up to five of its markets by the end of 2005.
The first cable system to launch will be Cox's Gulf Coast operation this spring.
"iTV will further enhance the value of Cox Digital Cable with new and exciting applications," said David Pugliese, Cox's vice president of product marketing and management.
"It provides access and convenience so customers can easily find valuable information not traditionally available via TV and view the information using a remote control."
Some of the services that will be available at launch include:
- Local weather forecasts
- News headlines
- Movie theatre listings
- View/pay your bill
- Order Cox services
- Customer support
- E-mail viewer.
"iTV will enable us to provide our customers with an integrated communications experience. The interplay of Cox services and interactive viewing experience is the next phase in our bundling of services and a better way to serve our customers," added Pugliese.
Lovelacemedia | 12.04.2005