S4C executives were meeting today to discuss options, among them using the cash to acquire other companies, or generate an income stream from the interest.
"The deal with ITV takes account of future growth in SDN. We could have hung on in the expectation of a better price in the future, but that would have stretched us incredibly financially," he said.
"It has been a long story, but at the end we have a very successful conclusion."
Lovelacemedia | 29.04.2005