ITV 'interested in Top Up TV'

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After reaching a deal for Freeview multiplex operator SDN last week, ITV is now rumoured to be interested in pay-TV service Top Up TV, which offers Freeview subscribers the chance to watch additional channels for a monthly fee.

Top Up TV is thought to have around 150,000 subscribers, and approaching the breakeven target of 250,000.

The Financial Mail on Sunday quoted an un-named company source saying ITV "would be happy to look at the details of the business if its founders were looking to sell it".

Meanwhile, ITV3 has attracted a 1.14% average share of the multichannel audience since launching in November, making it the most successful digital channel launch yet, according to Broadcastnow.

In Freeview homes it is already the second most popular non-terrestrial channel after ITV2.

Lovelacemedia  |  03.05.2005

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