Digital video recorder (DVR) owners watch more video-on-demand (VOD) programmes than non-DVR owners, according to a new report from Lyra Research.
The finding challenges the assumption that DVR owners would not bother to order programmes since they can easily record them on their hard drives.
"We had anticipated that the DVR users would particularly watch less free VOD than the non-DVR users because DVR users can readily time shift and control their TV shows without using VOD," said Steve Hoffenberg, Lyra Research's director of electronic media research.
"Our findings may be because VOD offered content that was not available via broadcast or because the DVR users are more experienced than non-DVR users with time shifting and more comfortable operating menu-driven systems for selecting programmes."
Hoffenberg added: "Video-on-demand brings a whole new meaning to the term home video, enabling consumers to watch premium content on their own schedules and without a trip to the video store.
"Right now, however, VOD usage is fairly low, the programme offerings are limited, and the technology doesn't inspire much consumer enthusiasm. As one survey respondent commented 'VOD is still a work in progress'."
Lovelacemedia | 04.05.2005