Living TV launches i-ads on rival channels

Flextech-owned Living TV has launched a series of interactive adverts to be screened on rival channels including ITV, E4 and Sky One.

Digital viewers who hit the red button when prompted during ad breaks will be given the chance to access extended clips—known as 'i-ads' -from Living's top shows, which include US hit Will and Grace, and additional content such as interviews with the shows' stars.

Flextech brand planning chief Paul Hancock said the three-week campaign would boost awareness of Living TV's top shows.

"i-ads are an ideal vehicle for us to extend the showcasing of this content and help viewers better understand the primetime gravitas of the channel," he added.

Lovelacemedia  |  05.05.2005

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