'Second Screening' numbers are still on the up

DTG members Virgin Media have released figures which show the last two games of the Premier League led to a spike in the number of football fans using 'second screening.' That is; keeping up with the games on a laptop, tablet or smartphone device whilst simultaneously watching the TV.

The satellite TV provider saw a 38% increase in users of the Virgin TV Anywhere service with the most popular channels being Sky Sports 1 and 2, which were broadcasting the Manchester City and Liverpool games; accounting for 50% of all online viewing and over 25% of content being watched on Virgin TV Anywhere.

This supports research from marketing firm eMarketer, which showed an exponential growth in the popularity of tablets in recent years with around 20 million people, that's one third of the UK population, now having access to a tablet. Predictions are that by 2017 this number will grow to half the population.

Data analysis company Intelligent Positioning also reported a 15% increase in the amount of internet traffic coming from smartphones and tablets last year. According to the figures, 37% of all internet traffic in the UK now comes from a mobile device.

What do you think? What do you think the increase of 'second screening' will mean for the population? Send us your comments via twitter to @DigitalTVGroup.

To see Virgin Media Demonstrating their new products, head along to the DTG Summit next Tues 20th May.

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