Informitv’s Multiscreen Index report has revealed that the last quarter of 2018 saw the top 10 service providers in the United States lose over 1.2 million television subscribers. This equates to 1.36% of their combined subscriber base. Out of the 10, it appears that the two satellite services in the list have been affected the most with 784,000 customers cancelling their subscriptions. The cable services seem to have fared better with only 55,000 subscribers lost between the two leading services.
The largest loss reported out of the top 10 was that of DIRECTV which lost 403,000 satellite users. Their online service, DIRECT NOW, also lost 280,000 subscribers.
These losses echo the trend for the whole of 2018 which saw the service providers lose 2,568,100 television subscribers just over 3% of their customers. The impact on the satellite services has also been echoed with the two satellite services losing 2.36 million subscribers.
The cable services (4 included in total) also suffered losses throughout the year however, they made up some ground online with their combined internet customers totalling 2.41 million in 2018.
The Multiscreen Index indicates that the top 10 services in the US account for just over 68% of television homes this equates to 81.58 million television customers between them all.
The latest Multiscreen Index report is available here.
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