This week, DTG teamed up with Google to run a deep-dive analysis on one of our TV Transformers topics – Personalisation. The workshop was a follow-up to our first session on the subject that took place in early December. We invited experts from different sectors of the industry to collaborate and begin to discuss how, as an industry, we can solve some of the initial challenges of moving forward with this technology.
Thank you to everyone who attended – we hope you enjoyed the detailed exploration and that you were left with a lot to ponder!
The DTG TV Transformers was put together to solely focus on discovering the technologies of the future that will affect the TV industry across the world. Personalisation is only one of the topics that we have been exploring during this series. To find out more about the TV Transformers project and a whole host of infographics, articles and research,click here.
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