Less than a year after launching, Britbox, the US streaming service operated by British commercial broadcaster ITV and BBC Worldwide, has reached 250,000 subscribers.
The service has doubled the number of hours it offers to subscribers to over 4,600 episodes of British programming.
Britbox recently launched in Canada and plans to increase the amount of original and acquired programming by 50% over the next year.
Soumya Sriraman, President, BritBox, North America said: “It’s been an incredible year. We have listened to our users, been responsive to their suggestions, and opened up a whole new world of British content for U.S. and Canadian viewers to enjoy. Building on this positive start, next year we plan to invest even more in both original and acquired British programming and make a step change in our marketing investment to spread the BritBox word. I can’t wait to see what year two brings.”


1 Mar 2018