As VP, Digital at A+E Networks, what is your biggest priority currently?
My key priority is to maximise the reach of our shows in the right way, on the right platform, at the right time

What do you think is the biggest challenge that the television industry needs to address?
Customer attention spans are limited and in an endless choice of content, cut-through is getting harder.

Which area of innovation excites you most and why?
As a customer I spend too long choosing what to watch based on different criteria – am I alone or watching with family? Is it daytime or evening viewing? What mood am I in? So, anything that makes it easier to get to content quicker always gets my vote.

What might “watching TV” look like in 2030?
This is very much the focus of our discussion for the DTG Summit, and I can’t wait to discuss further. I predict two options – fragmentation or fusion.

What is your current favourite TV Show?
I do enjoy a medical drama having grown up on E.R. so loved This Is Going To Hurt. Ben Whishaw was brilliant as the funny but fallible Adam Kay.

What is your desert island luxury item?
A bed or hammock. If I don’t get a good night’s sleep, then it’s not going to be a productive day!

What would people be surprised to learn about you?
I nearly became a professional show jumper, but my love of horses was replaced by my love of TV.

If you weren’t working in this sector, where would you be working?
Working in a cheetah sanctuary in South Africa!


Register here

About Julie

Julie is responsible for A+E Networks UK’s portfolio of digital products. A+E Networks UK is a joint venture between Hearst and Sky that includes Sky HISTORY, Crime+Investigation,  Sky History2 and BLAZE.

A passionate and strategic professional, Julie has extensive knowledge of digital strategy and product launches of brands reaching 60 million homes across 100 countries. Skilled in steering a team to achieve set goals from inception to completion, including the launch and success of Crime+Investigation Play and HISTORY Play on Amazon and Apple as well as recent investment in expanding A+E Network’s YouTube channels.

Prior to A+E, Julie worked for Sky leading their on-demand content merchandising strategy.


Follow Julie on LinkedIn here


Stay up-to-date with the latest industry news in our Friday Bulletin here.

Register for your place at the DTG Summit here.


7 Apr 2022