Tell us a little bit about Finecast
Finecast is a leading addressable TV company that enables advertisers to precisely target audiences in on-demand, linear and live streaming TV environments. With Finecast, brands can leverage advanced targeting and optimisation capabilities to reach viewers on the big screen whilst helping advertisers address hard-to-reach TV viewers through a single access point, with standardised and independent measurement.
What’s the most exciting project coming up for Finecast?
In 2020 we launched our Thinking Inside the Box research, which demonstrated the power of addressable TV advertising. In 2022 we’ll be launching further insights around attention and relevance.
What are you most excited for at the DTG Summit 2022?
We are looking forward to being in-person once again, and discussing together the future of the industry.
What does Television Beyond Imagination look like for Finecast?
We believe in the power of television to excite and engage audiences. To us, Television Beyond Imagination looks like an environment where everyone benefits. Advertisers can reach consumers with premium creative content, media owners can optimise their inventory, and consumers can enjoy some of the best advertising in the world that’s relevant to their interests.
What is the biggest issue you think we can address together through cross-industry collaboration?
As the industry has diversified, so have the opportunities to advertise. With that comes complications on how best to measure campaign effectiveness. While many are working on different solutions, the industry needs to come together to address this effectively and demonstrate the true value of TV advertising.
Tell us something people might not know about Finecast.
This year we celebrate our fifth birthday. Since launching in 2017 as a small team out of London, we’ve grown into a truly global company with 12 offices in eight countries.