Tell us briefly, what does 7th Minute do?
7th Minute allows users to search free-to-air TV to access unique insights they can use to understand when people talk about brands, products and industries.
What is your mission as a company?
To create value for Broadcasters and Advertisers through advanced and effective contextual TV data.
What sets you apart from the competition?
Our focus is on language, i.e. every spoken word. Rather than just showing users what has been said, we’ll go further to show them the context behind the mention. We’ve also purposefully made sure that the data is presented in a way that’s easy to understand, we believe you shouldn’t have to be a data scientist in order to gain meaningful insights.
What is the most exciting thing coming up for 7th Minute?
We’ve got an exciting Q4 roadmap with the platform seeing major updates. We’ll go further in providing the context behind TV mentions so users are empowered with the data they need to make more informed decisions.
What is the biggest issue you think we can address together through cross-industry collaboration?
We can’t wait to get stuck into the working groups, supporting the research and development of targeted advertising for linear. We want to help set and align the standards of how contextual data is extracted, categorised and made accessible across the advanced TV advertising value chain.
What might people not know about your company?
We were originally named after the minute when a sports game was likely to see the most conversions for streaming services sign-ups, 7 minutes after kick off. [That was back in our TV syncing ad campaign days]. These days, we say it’s due to the maximum number of advertising minutes allowed per hour in public broadcasts.
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