The DTG is delighted to announce a new agreement with Greening of Streaming to foster collaboration across the broadcast engineering community and supply chains to collectively develop deeper understanding around streaming, sustainability and energy efficiency.
As part of the partnership the DTG joins Greening of Streaming, which has itself become an affiliate member of the Digital TV Group and will help promote energy efficiency as a primary KPI in systems architecture considerations, where relevant to the DTG’s activities.
Speaking of the agreement, Greening of Streaming Founder Dom Robinson said, “the DTG has world class expertise in the specifics of the TV industry. As streaming has become a key application deployed to TV we are keen to more deeply understand how streaming causes energy consumption in the consumer home, and the TV sits at the centre of that. We know about streaming: the DTG know about TV – bringing those forces together to explore collaboration is natural.”
DTG CEO Richard Lindsay-Davies agreed: “The DTG is delighted to join Greening of Streaming and to be part of this exciting work to reach a common understanding of the energy usage involved in delivering TV. The DTG is undertaking a major program of work with its members on the Future Pathway of TV and working alongside Greening of Streaming, we will provide vital metrics, such as quantifying the in-home energy usage of TV delivery, to inform the wider sustainability debate around the future of TV delivery in the UK and internationally.”
DTG Strategic Technologist, Spectrum and Security Alex Buchan explained that the results of the DTG’s industry-wide Future Pathways research shows that a clear understanding of the environmental impact of delivering TV services – whether broadcast or IP – and an optimally efficient end-to-end delivery chain, is key to the future strategy of all involved in the TV industry. “We work with the best of industry on the future of television – embracing the convergence of content and networks to efficiently deliver video to all screens, across all devices, in all formats.”
Robinson concluded, “We thank the DTG for breaking new ground with us. In Greening of Streaming we have a ‘mantra’ that is often repeated: you can’t win sustainability: we can only win this one together.”