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4th November 2024, London

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Alex Buchan,
CTO,
Digital TV Group

As the number of connected devices in our homes continues to rise, the need for reliable, high-speed connectivity is more pressing than ever. Our home networks are being pushed to their limits by high-quality streaming, smart home devices, and increasingly data-intensive activities. To keep up, the TV industry must look beyond existing solutions like Wi-Fi 6 and prepare for the next generation of connectivity: Wi-Fi 7 and Wi-Fi 8.

These next-gen technologies are set to revolutionise how we consume content, offering ultra-fast, low-latency connectivity that can handle even the most demanding streaming needs. At DTG, we believe that Wi-Fi 7 and 8 will play a pivotal role in the UK’s shift to IP-based TV delivery, redefining content consumption and viewer engagement in the process. In this blog, I’ll explore the opportunities and challenges ahead as we embrace these ground-breaking advancements in connectivity.

The Need for Next-Gen Wi-Fi: Why Wi-Fi 6 Isn’t Enough

Wi-Fi 6 was a major leap forward in improving network capacity and efficiency, but with the sheer number of connected devices in homes today, it’s no longer sufficient. We’re seeing 4K and even 8K video streaming, real-time gaming, and smart home devices all competing for bandwidth on the same network. This congestion leads to slower speeds, buffering, and an overall subpar experience for the end user.

Wi-Fi 7 and 8 are being developed to overcome these challenges. They promise to handle increased device density, offer lower latency, and deliver significantly faster speeds. But what exactly makes these next-gen technologies stand out, and how will they impact TV consumption?

What’s New in Wi-Fi 7 and 8?

Wi-Fi 7 and 8 bring several new capabilities to the table, including faster speeds, improved reliability, and better support for multiple devices. With the introduction of Multi-Link Operation (MLO), these technologies can utilise multiple channels simultaneously, ensuring uninterrupted performance even in the most congested environments.

Additionally, Time-Sensitive Networking (TSN) support will be crucial for applications that require real-time data transmission, such as live TV broadcasting and interactive content. The use of 320 MHz channels, compared to Wi-Fi 6’s 160 MHz, effectively doubles the data transfer capacity, making 4K, 8K, and even 16K video streaming feasible.

Wi-Fi 7 and 8: Adoption Timeline and Market Readiness

While the benefits of these new standards are clear, we must consider the adoption timeline and market readiness. Industry estimates suggest that we’ll start seeing Wi-Fi 7-enabled devices in homes by 2025, with wider adoption of Wi-Fi 8 expected by the end of the decade. However, the transition won’t happen overnight. Infrastructure upgrades, hardware compatibility, and consumer awareness are all factors that will influence the pace of adoption.

For TV manufacturers and content providers, it’s crucial to stay ahead of the curve by investing in R&D and ensuring that their devices and services are optimised for these new standards. Early adopters will have a competitive advantage, offering customers an enhanced experience that goes beyond what’s currently available.

Overcoming Barriers to Adoption: Challenges and Solutions

The transition to Wi-Fi 7 and 8 won’t be without its hurdles. One of the main barriers will be the cost of upgrading infrastructure and hardware. For consumers, replacing routers, modems, and potentially even devices to take full advantage of next-gen Wi-Fi can be an expensive endeavour.

To accelerate adoption, it’s essential for industry stakeholders to collaborate on standards and ensure backward compatibility with existing technologies. This will help reduce costs and complexity, making it easier for consumers to upgrade when they’re ready. At DTG, we’re committed to driving this collaboration, ensuring a seamless transition that benefits the entire ecosystem.

Seamless Content Delivery: What Wi-Fi 7 and 8 Mean for IPTV and IP-Based TV

As the TV industry shifts towards IP-based delivery, Wi-Fi 7 and 8 will be instrumental in enabling seamless content delivery across devices. These technologies can support multiple high-resolution streams simultaneously, meaning viewers can enjoy 4K or 8K content on their main TV while other household members engage in online gaming or video calls—all without performance degradation.

This capability is especially significant for IPTV, where real-time content delivery is crucial. With Wi-Fi 7 and 8, buffering and lag will become a thing of the past, even during peak usage times. The result? A more enjoyable and frustration-free viewing experience that keeps viewers engaged.

Boosting User Experience with Ultra-Fast, Reliable Connectivity

Next-gen Wi-Fi’s ability to handle multiple devices without sacrificing performance will fundamentally enhance the user experience. Households will no longer need to worry about network congestion during family movie nights or power struggles over bandwidth. Wi-Fi 7 and 8 will enable a smooth, seamless experience that aligns with the increasing demand for high-quality content and interactive TV features.

In the realm of immersive experiences—think AR and VR—these new standards will also play a crucial role. With the potential to deliver ultra-low latency and high data rates, next-gen Wi-Fi will bring immersive technologies closer to mainstream adoption.

Addressing Privacy and Security Concerns in the Next-Gen Wi-Fi Era

While the shift to IP-based TV delivery brings many benefits, it also presents new challenges around privacy and security. With more data flowing through home networks, ensuring the security of this information is paramount. Next-gen Wi-Fi standards include enhanced encryption and security protocols, but it’s crucial for manufacturers and service providers to stay vigilant and implement best practices.

Addressing privacy concerns will also involve educating consumers about how their data is being used and giving them control over their personal information. This transparency will be key to building trust and ensuring widespread adoption of these new technologies.

Future Outlook: The Impact of Next-Gen Wi-Fi on TV Consumption and Engagement

The arrival of Wi-Fi 7 and 8 will mark a significant turning point for the TV industry. By enabling faster, more reliable, and higher-quality content delivery, these technologies will set new expectations for what TV viewing can be. We’ll see a continued shift towards IP-based delivery models, more interactive content formats, and increased adoption of immersive experiences.

As we look ahead, it’s clear that next-gen Wi-Fi will not only transform how we connect but also redefine how we consume and engage with content. At DTG, we’re excited to be at the forefront of this transformation, working with our members and partners to shape the future of TV connectivity and content consumption.

This is just one of the topics we’ll be addressing on November 4th
at DTG FutureTech 2024. Join us – register now.

Will Parsons

3 Oct 2024

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